Cosmetics and luxury perfumery: it's Mazzolari

Cosmetics and luxury perfumery: it's Mazzolari

08 November 2019

BEAUTY

PROFUMI

COSMESI

store-milano-mazzolari

Mazzolari is the e-commerce platform created by Mazzolari Group, European leader in the cosmetics and perfumery niche.

DISCOVER MAZZOLARI'S CAMPAIGN

With more than 120 thousand products of over 1200 brands and a history of success that lasts for over 70 years, the group Mazzolari aims to replicate these results in the online world and become the brand-platform of reference for the cosmetics industry, a sector in which it lacks a big player like Yoox or Zalando for the world of fashion.

It is precisely with this objective that Mazzolari's e-commerce was born, which, since its launch on the market in March 2019, has already achieved significant results: a monthly turnover that went from € 10 thousand to € 90 thousand in just 6 months, over 15 thousand products available and purchasable in more than 150 countries and 15% of sales generated from foreign markets, without supporting promotional activities.

Results achieved mainly thanks to the physical warehouse of Mazzolari group, one of the most important in Europe for number of products (it has goods with an average value of over € 8 million), which allows the startup not to immobilize capital for the purchase of products, and the agreements of the group with the main luxury brands in the world for the online marketing of these products.

Mazzolari's e-commerce aims to become the "Zalando" of cosmetics, exploiting theexperience of the company from which it was born and digitally transforming the values on which the physical stores of the group are based: innovation, customer focus and personalization of the shopping experience.

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