Cameo invests in My Cooking Box

Cameo invests in My Cooking Box

26 February 2019





My Cooking Box has entered into animportant partnership with Cameo, finding in the food giant the most competent partner to adequately address the highly selective and specialized pastry market.

Cameo will decline the format of My Cooking Box in a dessert key, thus integrating the proposal of the startup: soon 5 boxes of cakes and spoon desserts will be launched on the market, all with perfectly dosed quality ingredients.

The idea on which My Cooking Box is based has been deemed successful by Cameo, which has decided to invest in the startup in order to enter the meal kit market, currently worth 10 billion dollars, with a growth of +950% in the last three years.


"Cameo is a company with historical and traditional products but with a constant attention to innovation and new market trends. In terms of food, the startup declines these aspects in a creative and original way," said Margit Gamper, Executive Marketing Manager of Cameo. "This is why we have chosen to accompany the growth of My Cooking Box."


From the words of Chiara Rota, CEO of My Cooking Box, shines great satisfaction for the feedback obtained by the startup: in the recent capital increase it has already raised 1 million euros thanks to crowdfunding on Mamacrowd and partnerships with important investors, including Cameo itself.

"Thanks to crowdfunding, not only have our goals been reached, but many important companies have interfaced with our reality with interest.
Mamacrowd supported us with constancy and great availability before, during and after the fund raising campaign, advising us on the steps to follow to obtain visibility and make our project even more attractive.
Crowdfunding today should not be seen as a last resort to obtain funding but as a great opportunity to seize and make use of: with the investment obtained, we at My Cooking Box have been able not only to plan the opening of a flagship store but also to expand our sales area, creating an excellent basis for interfacing with the foreign market and its many facets.


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