Crowdfunding Services

Crowdfunding is a collaborative process of raising funds to finance a project or campaign by raising capital from a community of participants.

Conceptually, it is a "collection" that raises money from many people to arrive at the capital needed by the applicant to carry out his or her project: crowd means crowd and funding means financing.

Equity crowdfunding:

Mamacrowd's proposals currently fall underequity crowdfunding: a form of investment that allows anyone-as long as they are of legal age-to become a partner in companies (innovative and otherwise) and participate in real estate projects, through investments disbursed to the companies themselves via a simple and intuitive online platform. It differs markedly from other forms of crowdfunding: by investing, one buys corporate stakes and becomes for all intents and purposes a partner in the company that is pursuing a business, real estate, or investment project.

Through the crowdfunding platform, Mamacrowd acts both as an intermediary for raising capital from the crowd and as a showcase, giving visibility to projects in which you can invest.

This form of investment is referred to as an alternative to traditional assets (such as bank money instruments, stocks, or bonds), as it allows you to invest in companies that are not listed and therefore cannot be found in traditional financial markets such as stock exchanges.

Who can raise capital on Crowdfunding Platforms

An individual who raises capital through a crowdfunding platform to finance his or her own project is referred to as a 'Project Holder'. A Project Holder can be:

  • small and medium-sized enterprises (SMEs), as defined in Article 2(1)(f), first introductory sentence, of Regulation (EU) No. 2017/1129 of June 14, 2017, organized as a company under the law of a member state of the European Union or party to the agreements on the European Economic Area;
  • the innovative start-up company, including the start-up with social vocation, , which complies with the size limits provided for the definition of SME;
  • the innovative small and medium-sized enterprise ("innovative SME");
  • in general, any legal entity that pursues the goal of raising funds to finance its own project through the crowdfunding platform

What the platform does and how equity crowdfunding works

The Platform serves as a showcase for the presentation of the Project Owner's project, which through the Internet presents itself to the audience of potential investors in the network. The institution of equity crowdfunding makes it possible to combine the contributions, even modest ones, of numerous investors and to realize a significant collection of money that can be used for the development of the entrepreneurial project for which the Bid was conducted on the platform.

The Platform has the primary and exclusive function of facilitating the raising of capital from the public by serving as a meeting point between the interests of savers who want to finance real economy activities and those of project owners who seek funds to finance their business ventures.

The provisions of EU Regulation 2020/1503 set out the set of requirements and procedures to be followed by stakeholders (Investor/Project Owner/Crowdfunding Service Provider (or CSP)) and that are necessary for the proper refinement of the investment, in compliance with the system of protections provided by the Law in favor of the investor and the community of savers.

Criteria for selection of Projects

Project Holders who, having the necessary requirements, intend to access capital raising through the Mamacrowd Platform, submit their application to Mamacrowd and are subject to a verification process by the Mamacrowd Team.

The verification process consists of several steps by different business figures. Only after all stages of the verification process have been passed can the Bid be published on the Platform and it will be possible to invest.

It is emphasized that the process of verification of projects put in place by Mamacrowd, is not aimed at making the assessment of the investment opportunity or the correctness of the assumptions of the business plan of the candidate Project Holder (entering into the merits of the same), but is directed exclusively to find the correspondence of the information provided by the candidate Project Holder, according to a general criterion of 'reasonableness,' with the aim of identifying, among all those subject to application, the projects that are found to be suitable for collection on the platform without, however, making any judgment on the merits of the projects or business of the candidate Project Owner.

Warnings pursuant to Article 19(2)
crowdfunding services provided by Mamacrowd are not covered by the Deposit Guarantee Scheme established in accordance with Directive 2014/49/EU*; securities and instruments eligible for crowdfunding purposes that can be acquired through this crowdfunding platform are not covered by the Investor Compensation Scheme established in accordance with Directive 97/9/EC**.
* Directive 2014/49/EU of the European Parliament and of the Council on Deposit Guarantee Schemes.
** Directive 97/9/EC of the European Parliament and of the Council on investor-compensation schemes.


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