Transportation
Shared urban mobility through van-pooling. Evening and night rides in the city: sustainable, safe, and on-demand via app
Immediate success: 60 thousand users in 8 months since the launch of the service
Alternative to current outdated, inconvenient and expensive mobility services
Model already validated in Europe and the rest of the world
TAX Bonus
Innov STARTUP
SIM
LP
Wayla is an innovative start-up that was born in Milan to address an everyday problem: the lack of options for getting around the city, especially in the evening and night time. In all major Italian cities, in fact, the data speak for themselves: up to 40 percent of cab requests are not accepted, causing enormous inconvenience to residents, commuters and tourists. Therefore, building an alternative is necessary and can no longer be postponed.
After several months of authorization requests and the first pre-seed capital raising of €900k, the van-pooling shared urban transportation service offered by Wayla has officially been operational since October 2024. Through apps, users can book door-to-door rides in vans driven by professional drivers that follow dynamic routes built by a real-time algorithm to encourage sharing. The fleet, initially consisting of five vans, has now increased to nine, with five more electric vehicles on the way. The service operates five evenings a week from 7:30 p.m. and has already transported more than 13,000 people with an average ride rating of 4.9/5.
The model is designed to scale: optimizable operating costs, anticipated revenue through digital payments, and opportunities for expansion to other cities. The goal is to promote a mode of transportation based on safety, ubiquity, and convenience, but also to build a real community that shares the value of sustainable and accessible urban mobility for all.
The project has already attracted strategic partners in mobility (Flixbus, Terravision, Movesion) and academia, consolidating its presence in key sectors of urban demand.
Tax breaks of 30 percent apply on Wayla.
On Wayla campaign is available, for individuals, the optional service of Rubrication for a fee.
Wayla reserves the right of "liquidation preference" for all investors who join the campaign. Investors will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference stated in the bylaws). All conditions are published in the bylaws found in the Documents section.
This is a marketing communication. Equity crowdfunding investments are high-risk and could result in total or partial loss of invested capital. Please read the sheet containing key investment information before joining.
Wayla
Transportation
Total funding
928.341 €
Goal min 300k €
Goal max 1Mln €
139 investors
309% Goal min
Min order
250,00 €
Pre-Money
6Mln €
Warnings pursuant to art. 19 para. 2
the crowdfunding services provided by Mamacrowd do not fall under the deposit guarantee scheme established in accordance with Directive 2014/49/EU; the securities and instruments eligible for crowdfunding that can be acquired through this crowdfunding platform do not fall under the investor compensation scheme established in accordance with Directive 97/9/EC.
© 2025 Mamacrowd Srl a company of Azimut Group - VAT number IT07464370969 - Via Timavo 34, 20124 MI - SC € 95.417,54 fully paid up - Crowdfunding service provider authorised by resolution No. 22876 of 08/11/2023
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