TA-DAAN 2

TA-DAAN was born from the desire of the 4 co-founders Roberta, Sara, Costanza and Valeria to celebrate contemporary European craftsmanship through a platform that combines storytelling and online shopping. The idea takes shape to give voice and visibility to local creators who often lack the skills to emerge in digital markets. The long-term vision is to create a bridge between artisans and consumers, mainly millennials, who seek unique and sustainable products.

The company operates a platform that integrates editorial content and an engaging shopping experience, enabling artisans to reach new markets without the operational complexities. The target market is growing, and TA-DAAN offers handcrafted products from more than 300 artisans from 10 European countries. The dropshipping-based business model and a strong social identity are the pillars of their success. With revenues composed of 60 percent from marketplaces and 40 percent from branded content, the company has already raised capital from business angels and institutional investors and plans further expansion into the B2B sector through astrategic acquisition.

TA-DAAN has currently been registered in the Special Register of Innovative Start-ups for more than five years and, in line with its path of growth and consolidation of innovation, is preparing its application to the Chamber of Commerce to become an Innovative SME.