Maid for a day

Maid for a day is an innovative startup specialized in providing professional domestic services for the management of short term and private rental apartments.

Thanks to the proprietary platform equipped with a CRM automated by proprietary optimization algorithms, we are able to process multiple daily requests for intervention coming both from rental management agencies for the management of cleaning, linen service and check-in service, and from private individuals for their domestic cleaning with great professionalism and expertise.

Maid for a day has just concluded the test of the service on Turin, validating both the value proposition during 2016 and the logistics system in 2017. The test was totally self-funded by the startup through an initial turnover that allowed it to reach a technical break-even point right from the start. In just over a year of activity we have already closed in profit with a turnover of 170 thousand euros and a growth of +140% (2017 on 2016) and a trend that confirms an organic growth trend 2x on 2018. This has been possible thanks to contracts with local rental management agencies, such as Welcome home, Kstay and My personal Host, but also some already present throughout the country, such as Sweet Guest and CleanBnb.

Since its launch in July 2016, through a strategy of B2b customer acquisition through partners, it has reached a pool of 140 homes under management in the city of Turin alone and recorded a customer retention of 92%.

Since the end of 2017, the service is also active in the city of Milan and counts more than 200 interventions in the first two months. We aim to expand throughout the B&B market in Italy, with the primary objective of becoming a leader in the cities of greatest tourist affluence such as Turin, Milan, Florence, Venice and Rome, through the network of partners already structured.