Homepal A Better Place | Mamacrowd

TAX Bonus

Innov SME


Growth Capital



Homepal is the first Italian digital real estate agency, which saves its customers more than 50% of the costs of a traditional agency.

  • Italy's No. 1 digital agency: 80,000 sales ads, 70 homes sold per month, 2 million in sales in 2020

  • Great potential: 600 thousand sales every year in our country

  • Experienced team: Managers with experience in international marketing, consulting, CRM, IT and real estate companies

Professional Investor

Professional Inv.

Goal min 400 k€

OVERFUNDING New goal max: 2,75 Mln€

Total Collected

2,4 Mln€




19,81 Mln€

Minimum goal

400 k€

Minimum Order

499,79 €



  • Summary
  • Product
  • Customer Need
  • Technology
  • Market and Target
  • Customer and Traction
  • Marketing & Sales
  • Business Model
  • Competitors
  • Financial projections
  • Use of funds
  • Rewards for Investors
  • Team
immagine copertina


We would like to point out a communication regarding tax deductions for the Homepal campaign, you can find it in the updatessection.

Founded in 2014 by Andrea Lacalamita, Fabio Marra, Monica Regazzi and a group of managers and entrepreneurs, Homepal was born with the aim of transferring the advantage of technology to customers, who can manage, with a saving of more than 50% compared to traditional agencies, the sale and purchase of residential properties.

Homepal, which closed 2020 with a net turnover of 2 million euros, now has 80 thousand sales ads. More than 8 million people looking for an apartment have transited the site since it opened in 2016.

The company has been awarded the prestigious FinTech Awards as "best startup in the real estate sector", is considered among the top 5 Italian startups according to the investment fund Boost Heroes and was recently selected among the best innovative realities in Italy and Southeast Europe by ScaleIT. It also won the "best e-commerce startup for Southern Europe" award at the SESA AWARDS 2019.

"United we can revolutionize the real estate market". With this conviction, Homepal has decided that theequity crowdfunding tool is the best way to open the company to anyone who believes in the project, involving the community of its customers and anyone who thinks it is important to support innovation in Italy.

If you think that buying and selling a house with traditional agencies is expensive and inefficient and you are convinced that technology can make a difference in this sector too, support the Homepal project on Mamacrowd!

On Homepal's campaign is mandatory the Massive Rubrication service for all membership amounts below € 24.999,85. The service is offered without any additional cost for the investor.


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The information on the offer is not subject to approval by Consob. The Offering company is solely responsible for the completeness and truthfulness of the data and information provided by the latter. The investor's attention is also drawn to the fact that the investment, even indirect, through OICR or companies that invest mainly in financial instruments issued by innovative startups and SMEs is illiquid and characterised by a very high risk.

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