Babasucco

Babasucco is a healthy living company focused on the design, development and distribution of functional foods and beverages with the goal of creating true programs aimed at mental and physical well-being.

The company places its vision on what is observed internationally. In fact, the science of genetics and the science of micronutrition in recent years have overturned the paradigm on aging, scientifically proving that it is a process that can be slowed down through proper lifestyle.

Babasucco is involved in the formulation, through the help of leading nutritionists, and marketing of functional foods and beverages designed to provide nutritional benefits in a quick and easy form.

The product lines are marketed both individually and in bundles (product kits) for specific treatments (Detox, Draining, Anti-aging, Skinny, etc.) and are, extracts, supplements, teas and infusions, snacks (bars, crackers, cookies, etc.), veloutas and ketogenic products.

Babasucco, the iconic extract with which the company started, is produced using the innovative HPP (High Pressure Press) technique, the processing that uses high hydrostatic pressures at low temperature to make the extracts stable (lowering the bacterial load and preserving the nutritional characteristics of the raw materials) and with a unique flavor. Babasucco products are now sold mainly online (85 percent of sales), through the proprietary e-commerce site babasucco.com (75 percent of sales) and Amazon. The remainder, is distributed through a limited number of specialities stores, pharmacies and hotels.

The company, which boasts a community on social media of more than 70,000 babalovers, ended 2022 with about 285,000 euros in revenue and more than 1,300 customers, about 20 percent of whom are regular and loyal customers. In 2023, the average monthly revenue is around 30,000 euros and is expected to close with +100,000 products sold.

Founded in 2015 as only a HPP extracts brand, it was then taken over by Gabriella Madrassi Bianchi in 2017 to be relaunched as a healthy brand of functional foods and drinks. In 2018 it was one of the healthy brands of Unilever, which had acquired its license to launch a line of healthy ice creams, but after the first wave of Covid-19, it was taken over in 2020 by the current ownership, which decided to focus on the current "Wellness" offering through targeted treatments and programs, formulated by nutrition experts, through the use of nutritious functional foods rich in active ingredients.

The treatments, varying in duration depending on the clients' needs, are achieved by combining a set of complementary and functional products to achieve personal goals.

With this equity crowdfunding campaign, the company wants to lay the groundwork for growing its brand, expanding the product range and expanding the number of sales channels, to date prevelantly focused on online and some hotels and spas.

The ambition, is to consolidate the collaboration with some leading professionals with over 20 years track record in Sales & Distribution, Marketing, Operations & Finance, increasing sales and initiating international expansion.

Investing in Babasucco's equity crowdfunding campaign therefore means taking part in the development and successes of its multi-channel journey in Italy, Europe and the Middle East that will result in strong growth in business volume and margins within 5 years.

Tax benefits of 30% apply on Babasucco.

Babasucco reserves the right of "liquidation preference" for all investors who join the campaign, who will therefore be reimbursed first in the event of an exit than the company's other shareholders (according to the order of preference indicated in the bylaws). All conditions are published in the bylaws found in the Documents section.

An optional paidRubrication service is available on the Babasucco campaign.

This is a marketing communication. Equity crowdfunding investments are high-risk and could result in full or partial loss of invested capital. Please read the sheet containing key investment information before joining.