MyLab Nutrition, the algorithm that creates personalized sports supplements

MyLab Nutrition is the first service in Europe for the creation of personalized sports dietary supplement formulas. Just a few hours after its launch, it has already raised over 102 thousand euros, reaching 102% overfunding compared to the minimum capital required > discover the campaign and invest

In just 7 months the company has turnover of over 75 thousand euros and has served 3500 athletes, with a growing trend in the sale of both classic and personalized products: the startup in fact benefits from theconsolidated experience with the brand T-Rex Integratori, already validated in the Italian and European markets.

The technological solution developed by the startup is based on a proprietary and innovative algorithm, able to provide users with accurate indications for the creation of formulas balanced on biometric parameters, dietary habits, training routines, nutritional goals and health status of the sports client. The creation of the formulas is constantly supervised by the algorithm, to prevent users from selecting daily amounts higher than the safety limits imposed by the Italian Ministry of Health.

The reference market is that of sports supplements, which is worth 28 billion euros worldwide and 400 million euros in Italy. Thanks to a deep knowledge of the reference target and of the business sector, MyLab Nutrition enters this market offering a unique solution, able to meet the growing needs of professional sportsmen to consume solutions built on their own needs and to overcome the limits of standard products present on the market today.

The food supplements offered by MyLab Nutrition are of the highest quality: the raw materials used, of Italian origin, are notified to the Ministry of Health and are processed by the two leading laboratories for the production of sports supplements.

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