17 January 2018





Mamacrowd is the official partner of BHeroes, the new project created by Fabio Cannavale, Ceo of lastminute.com Group, to increase the culture and opportunities for those who make innovative businesses.

540 Italian startups requested to participate in the selections held in 9 cities, more than 100 entrepreneurs involved who evaluated the candidates. Thirty-two startups were selected, 12 of which will participate in the acceleration program that will last four months: the winning startup will receive an investment of 500 thousand euros.
The program will also have television coverage through a five-part program that will follow the acceleration process. The TV program will be produced by Discovery Italia and broadcast on channel Nove.

Partners in the project include Microsoft, Google and Facebook, which will provide consultancy and tutoring for the competing themes. The selected companies have been divided into 4 areas (Sharing & Social, Consumer product, Lifestyle, Business Innovation) led by four Super Coaches, entrepreneurs and founders of highly successful innovative companies such as Ugo Parodi Giusino (Mosaicoon), Davide Dattoli (The Talent Garden), Gian Luca Comandini (You & Web) and Luca Ferrari (Bending Spoons).

Go to the page we dedicated to BHeroes and discover the startups in the competition.

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