Women and innovation: a promising future

Women and innovation: a promising future

24 August 2018





More and more women are contributing to innovation in our country. StartupItalia confirms this, publishing a list of women who have founded or are at the helm of a startup and who are leading or collaborating in the digital transformation of large companies.

More than 150 "Unstoppable Women" are active in the field of innovation and digital: among themChiara Rota, CEO of My Cooking Box and Cristina Angelillo, CEO of Marshmallow Games.

My Cooking Boxis thecompany that is revolutionizing the meal kit delivery market, through a highly innovative solution: to export all over the world the best Italian recipes with ingredients prepared in the right doses and selected by professional chefs.
The company currently serves 22 countries in Europe, America and Asia and can count on partners of excellence such as the consulting giant Ernst&Young, strategic partner of an important retail project, Amazon, Mondadori and Grana Padano.

The campaign was a great success: over €500,000 raised, with an overfunding of 267%.


Another successful campaign is that of Marshmallow Games: it closed with over €180,000 raised, reaching 190% overfunding compared to the minimum capital required.

Thanks to an innovative proprietary tool, Marshmallow Games develops scalable and rapid mobile applications that stimulate children's learning and creativity.
Its apps have surpassed 500,000 downloads and are among the top apps in online stores in more than 120 countries.
As well as inspiring other women to lead startups, the success of Chiara Rota and Cristina Angelillo shows howequity crowdfunding is a winning tool to support and stimulate innovation in our country.

Discover the successful open campaigns

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