12 May 2022
Good news for those who invested and participated in Bloovery 's equity crowdfunding campaign on Mamacrowd in 2020. In fact, it was just a few days ago that Colvin, the fastest-growing technology company dedicated to the floriculture industry based in Barcelona,acquired the leading Milan-based digital wholesaler of flowers and plants.
An exit that will provide investors with access to a concrete opportunity to monetize their investment. While on the corporate front, the deal for Colvin will mean expanding its presence in Italy thanks to a team with great experience and local recognition. Just five years after the company was founded, Colvin Group is leading the transformation of the floriculture industry to build a more efficient, sustainable and waste-free future for the sector.
Founded in 2016, Bloovery is the first digital wholesaler of flowers and plants in Italy. It was born to change the rules of the European flower market-a €14 billion market-with the goal of disrupting the way flowers and plants are imported, distributed, and sold. The founding team has worked in the floral industry for years and has a deep understanding of the market, particularly in Italy and the Netherlands. "We are at the beginning of a long and wonderful journey. There is still so much to innovate in the industry. Together with Colvin we are ready to create the world's first flowertech company," said Simone Guzzetti, co-founder and CEO of Bloovery.
Raising on Mamacrowd in 2020, the company had gained significant crowd support by reaching agoal of €147K. A figure that allowed Bloovery to invest in its team, enhance its product, and land in new European markets.
Following the deal, Bloovery will be integrated as part of the Colvin Group, keeping its founders leading the team locally.
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