Visibility and Best Practice

Choosing Mamacrowd means not only having a team of professionals ready to support you, but also having the opportunity for media overexposure to an expanded audience for your business. Let's go over how to make the most of Mamacrowd visibility and the recommended activities for a successful campaign.

AT MAMACROWD.COM

• We publish campaigns in "coming soon" to allow search engines to index your business name and "tease" our audience.
• After launching the equity collection we work with you periodically on the "updates" section of your offer, to keep interest in your company high and thus always encourage new visits, also thanks to special notifications sent to followers.
• We maintain an updated calendar of editorial content afferent to investors' interests to bring them to our platform

THROUGH EMAIL MARKETING

The email marketing activities we will reserve for you will be:

• newsletters to the entire community in the week of the launch
• email/notification to project followers for any news in updates or Q&A section
• newsletters to the community with updates that relate to your business or about the campaign and that may attract the interest of investors

VIA PAID ADV

• On Facebook and Instagram ads we keep the focus on our platform and look for new potential investors daily
• With Google ads every day we try to climb the serp in order to always be first and thus encourage visits from potential investors

ON SOCIAL CHANNELS

We update daily the feeds of our social presidia: Facebook, LinkedIn, Twitter and Instagram, with news and info pertaining to equity campaigns running on our platform, update articles and trivia about the world of equity crowdfunding and special activities in which the company participates.

NB: Always remember to share with us on drive 2 or 3 explanatory images of the business (1200x1200px, jpg format) that we will use for social releases dedicated to your campaign

Creating a synergy of tagging and sharing posts, including through the "share" and "stories" feature may help us reach more people together.

VIA PRESS OFFICE

Our press office will be ready to engage with your communications team and your press office for any advice in a timely manner. Any communication (releases or notes) related to the campaign, which includes Mamacrowd, must be sent for approval to our press office before dissemination.

To enhance your campaign and achieve your goals you can also rely on our partner network for activities and collaborations.

We remind you that Mamacrowd can put you in touch with professionals and agencies to collaborate on your project and help you with any material/activities.

Ask your reference analyst for more details.

Some Tips

Mamacrowd visibility needs synergistic work to achieve significant results in a short time.

We recommend replicating some activities that have led some campaigns to become successful case histories:

• Always use the vanity URL in communications (mamacrowd.com/projectname instead of mamacrowd.cm/project/projectname)
• CTA: Take the vanity URL back to the campaign on all principals, also using the images you will find inside your Google Drive folder (find the code inside the email with the subject line "Mamacrowd campaign communication - your project name")
• Create on your site an information page and a banner/pop-up referencing the campaign on which you explain: what equity crowdfunding is, why to join and become your partner.
• ADV: Invest in major channels and platforms (ex: Linkedin, Facebook, Google), generating quality traffic directly to your collection within Mamacrowd.
• Create personalized emails from the CEO to send to your community of users/clients/suppliers to make them aware of the campaign's progress (coming soon, launch, goal achievement, various updates)
• Invest in Influencer marketing (an influential ambassador in your industry can make a difference in a potential investor's decision-making process)
• Press office to ensure media coverage in online and offline publications, blogs etc.
• Online and offline events
• Provide Mamacrowd with Facebook and Analytics tracking IDs (prefixed with UA-) and LinkedIn in order to track conversions generated during the campaign
• Take advantage of the "stats" section inside your personal area to monitor key events and the progress of your collection
• Evaluate together with your mamacrowd consultants other visibility activities and marketing strategy through partner publishers or actions (e.g., dedicated investor rewards)

CUSTOM UTM LINK

Use in ADS and communications to support your campaign custom UTMs to more accurately identify traffic sources, performance including through Analytics.

Required parameters

• utm_source: Identifies which site sent the traffic, e.g., Facebook
• utm_medium: Identifies what type of link was used, such as cost per click or email
• utm_campaign: This is the key parameter that allows you to associate the user with your marketing activities; the format is EXT-tag-utm-campaign and is visible on the campaign statistics page, "UTM Tracks" section.

Optional parameters

• utm_content: Identifies specifically what was used to bring the user to the portal, such as whether it was a banner, text link etc.

Example applied to The Garden of Jack 2 campaign:

https://mamacrowd.com/lorto-di-jack-2?utm_source=EXT-lorto-di-jack-2-facebook&utm_medium=cpc&utm_campaign=EXT-lorto-di-jack-2-carosello-inserzione&utm_content=Diventa-socio