Pitch-Business Plan

The final documentation to be published in the "Documents" section of the profile must be prepared in Italian, avoiding English words, technicalities and abbreviations

General organization of the Pitch

• Slide 1 what does the company do in short, use buzz words that can capture the immediate attention on the product/service
• Slide 2 why invest in the company (3-4 points)
• Slide 3 the problem/market need/state of the art
• Slide 4 description of the product/service and how it solves the problem
• Slide 5 the solution today (stage of development and highlight, if possible, in a quantitative and qualitative way scientific validations of
  product service)
• Slide 6 description of the reference market (it is important to size and quantitatively segment the market)
• Slide 7 description of competitors and competitive advantage
• Slide 8 explanation of the business model
• Slide 9 customers, partnerships, market traction, relevant metrics
• Slide 10 the scientific team/committee
• Slide 11 roadmap (describe both past and future highlights)
• Slide 12 financial need: min/max target, pre-money valuation and how % share sold changes based on fundraising
• Slide 13 use of funds based on min/max investment round
• Slide 14 financial outlook based on min/max funding (Revenues/EBITDA and line or histogram) with main business KPIs
  (include past years in order to highlight the company's performance over time)
• Slide 14 exit strategy
• Slide 15 possible reward

You can take inspiration from one of the pitches on the platform LINK

Business Plan

Can be drawn up

• as an extension of the Pitch, deepening the concepts inserted in graphic form;
• as an extended and detailed word file.

It must include

in addition to what is contained in the pitch, also the following information:

• more detailed financials both actual and prospective complete with assumptions;
• sales and marketing strategy;
• operations;
• details of target customers;
• more detailed metrics;
• cap table;
• company valuation method (how was the value arrived at and what are the assumptions).

Similar information should also be included in the offer profile, so we suggest to take inspiration from that when drafting the documentation.