Coming Soon

Opening a campaign on Mamacrowd means establishing direct contact with a community of equity investors. We will provide you with different formulas for visibility, but successful case histories are created by teaming up, so your support will be critical to achieving results.

Let's start with the coming soon. This is the general description of the project and has supporting images.

It is put online about two weeks before the campaign launch to create traction on the project, encourage search engine indexing, and give a preview of the upcoming new investment opportunities to investors so they can begin to learn about the business and company.

It also allows them to stay updated on the launch, through the special "follow" button, which will notify them by email of any news.

Content

The page should contain the company logo or brand and an explanatory "cover" image that succeeds in giving a clear idea of the business. The user at a glance, looking at the image, should be able to understand what the company, industry or core business does. You can get help from a payoff to be included within the image itself. When creating the content be careful to adhere to the "safe area" rules that you will find indicated in the platform in the image insertion part.

Below the logo will be an abstract of the company (max 150 characters).

Next to it we will have a list (3-4 points) with highlights to highlight (to be chosen with your reference analyst).

The text of the coming soon will be a short description (max 1500 characters, including spaces) of the business, aimed at bringing out who you are, the added value of the project, the prospects, the team (in case of large teams we recommend a selection of professionals with relevant experience) and the goals of the campaign on Mamacrowd.

You will be able to insert (recommended) Slides to accompany the text (possibly extrapolated from the pitch), we particularly recommend the "Why Invest" slide.

Immediately after the text part there will be the Team section with photos, names, roles, short bio (max 150 characters) and link to the Linkedin profile of the people chosen to represent the company.

Privacy

For the publication of the image of each individual person in the team, it is necessary to give consent to the privacy policy. The process is simple: when entering the data on the platform about each team member, it will be required, in addition to the inclusion of the photo, short bio and Linkedin profile, also an email address (personal or corporate) of the specific team person, who will then be sent the instructions to follow to conclude the privacy approval process. NB: It will be the team person who receives the email and has to follow up; it will be necessary for this to be successful that each member has an active Linkedin profile.

You may choose whether to supplement the coming soon with a video of varying length (from thirty seconds to a minute and a half) that gives an idea of the company and the business, even in the form of advertising content. Alternatively, at this stage if already ready it will be possible to use the video produced and dedicated to equity crowdfunding. The inclusion of the video at this stage is not mandatory. The choice will be determined by the timing of production and the communication strategy you want to adopt.

At this stage you are also asked to share with us 2 or 3 images (1200x1200px format) to be used as creativity in the social posts that Mamacrowd will dedicate to your campaign, as specified in the Visibility and Best Practices section of this guide

Materials

1 - Company logo and branding in png, jpg sizes:

• 300x300px and 1200x1200px

2 - Evocative image of the business, jpg format in different sizes:

• for external profile cover (card on home page) 1000x560px (safe area 600x280px)
• for internal profile cover (desktop) 2400x400px (safe area 1800x400px)
• for social Mamacrowd 1200x1200px

3 - Slide to accompany well readable (minimum font 18), 1280x720px in jpg

4 - Text of max 1500 characters, including spaces, in which you talk about the team's project and goals for the campaign

5 - List team members, with role and Linkedin profile, short bio (max 150 characters)

6 - Horizontal video , with 16:9 aspect ratio, 1920 x 1080px .mp4 format, weight no more than 500MB

Restricted Area and Material Submission

You will have access to an area of the site where you can enter materials to be sent for approval to build your equity crowdfunding campaign page.

You can access it only if you are an admin of a project, through the menu at the top right, under "Campaigns."

You will be confronted with a wizard in great detail, so that you can enter data about:

• to the company
• to the construction of the page of the site dedicated to your project (cover image, introductory phrase... )
• to the team
• to the text

After you have entered all the necessary data you will send in approval to the Mamacrowd team who will get back to you with feedback and any change requests. It is very important that the timeline is adhered to, as per the contract.